Product pipeline

A product pipeline is a series of products, either in a state of development, preparation, or production, developed and sold by a company, and ideally in different stages of their life cycle.

At any point in a company's life, the goal is to have some products in the growth stage, which is the key stage for establishing a product's position in a market, increasing sales, and improving profit margins; and the maturity stage, which is key to maintaining market share.