Broadcast call signs

Broadcast call signs are call signs assigned as unique identifiers to radio stations and television stations. While broadcast radio stations will often brand themselves with plain-text names, identities such as "cool FM", "rock 105" or "the ABC network" are not globally unique. Another station in another city or country may (and often will) have a similar brand, and the name of a broadcast station for legal purposes is normally its internationally recognised ITU call sign. Some common conventions are followed around the world.