Not only the toy line was expanded, but also the merchandising.

孩之宝不仅扩大了玩具生产线，还扩大了商品销售。

One thing they did was seek out artists to create toy lines for them.

他们寻找设计师为他们创作玩具系列。

Episodes one to seven collectively took home $4 billion in Box Office revenue, but the toy lines associated with them generated a whopping $12 billion in the same timeframe.

第一到第七集的票房收入共计 40 亿美元，但与之相关的玩具系列在同一时间段内创造了高达 120 亿美元的票房收入。

And Barbie, in many ways, is the most pronounced example of what it means to create a toy line that empowers kids and that develops them to think in an open-minded way about the world.

在许多方面，芭比娃娃是创造玩具系列意义的最明显例子， 它赋予孩子权力并培养他们以开放的方式思考世界。