Strøget (Danish pronunciation: [ˈsd̥ʁʌjˀð], Copenhagen dialect [ˈsd̥ʁʌːˀðˠ]) is a pedestrian, car free shopping area in Copenhagen, Denmark. This popular tourist attraction in the centre of town is one of the longest pedestrian shopping streets in Europe at 1.1 km. Located at the centre of the old city of Copenhagen, it has long been one of the most high profile streets in the city. The pedestrianisation of Strøget in 1962 marked the beginning a major change in the approach of Copenhagen to urban life; following the success of the initiative the city moved to place a much greater emphasis on pedestrian and bicycle access to the city at the expense of cars. This approach has in turn become internationally influential.