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词汇 Advertainment
分类 英语词汇 英语翻译词典
释义

Advertainment

英语百科

Advertainment

Title card from the
An Adidas billboard is displayed in the foreground of the 1994 video game FIFA International Soccer.
Screen shots from live feed of Red Bull Stratos mission,

Advertainment is a term used to reflect the intertwining relationships between advertising and entertainment. Typically it refers to media that combines various forms of entertainment (television, movies, songs, etc.) with elements of advertising to promote products or brands. An example would be product placement in a film. The word is a portmanteau of advertising and entertainment.

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