Auctiva
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![After Auctiva announced their recent price change, they changed the message on the home page, here's the previous version](/Images/godic/202502/10/Auctivia_screenshot1857.PNG")
Auctiva is an eBay auction management system, founded in 1998 by Jeff Schlicht. Schlicht, a software engineer, wrote a program to automate the task of placing listings on eBay. After giving the software to friends and family who enjoyed the convenience it provided, he formed Auctiva, which is used by individuals and businesses attempting to conduct e-commerce through eBay.