IPG media brands a giant media buyer recommended on October 31st.
IPG media brands 10 月 31 日推荐的巨型媒体买家。
广告狂人 第1季
One of the media buyers ambushed me in the elevator with tickets to the ballet, of all things.
一个媒体采购员拿着芭蕾舞门票在电梯口缠着我不放。
经济学人(汇总)
In the past decade digital ads have gone from less than 20% of the global ad market to more than 60%, according to GroupM, the world's largest media buyer.
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.