When the person starts providing advice, the IKEA effect will kick in.
当这个人开始提供建议时，宜家效应就会发挥作用。
英语百科
IKEA effect
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name derives from the Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly.