General semantics

General semantics is a self improvement and therapy program begun in the 1920s that seeks to regulate human mental habits and behaviors. After partial launches under the names human engineering and humanology, Polish-American originator Alfred Korzybski (1879–1950) fully launched the program as general semantics in 1933 with the publication of Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics.