Filago pyramidata

Filago pyramidata, common name Broadleaf cottonrose, is a European plant species in the sunflower family. It is native to the Mediterranean region of southern Europe, northern Africa, and the Middle East, plus Great Britain, the Low Countries, and Germany. It is also naturalized in scattered locations in North America (British Columbia, Oregon, California) and Australia (South Australia, Victoria), Pakistan, and other places.