Fahrvergnügen

Fahrvergnügen (German pronunciation:[ˈfaːɐ̯ rfɛrˌɡnyːɡn̩]) ( listen ) was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car.

"Fahrvergnügen" means "driving enjoyment" in English (from fahren, "to drive," and vergnügen, "enjoyment"). The term itself is not standard German but a neologism (compound noun) created especially for this advertising campaign. One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen".