Employee Advocacy

Employee Advocacy is a term used to describe the exposure that employees generate for brands using their own online assets. While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more. It has been shown time and time again that employee advocacy can have a major impact on revenue. According to the National Business Research Institute, a 12% increase in brand advocacy generates a 2x increase in revenue growth. It has also been found that socially engaged companies are 57% more likely to get more sales leads.