Demand chain management
![Demand chain management is aimed at managing complex and dynamic supply and demand networks.[1] (cf. Wieland/Wallenburg, 2011)](/Images/godic/202501/08/Supply_and_demand_network_(en)5217.png")
Demand chain management (DCM) is the management of relationships between suppliers and customers to deliver the best value to the customer at the least cost to the demand chain as a whole. Demand chain management is similar to supply chain management but with special regard to the customers.